SEO or Search Engine Optimisation is all about your business being at the forefront of people searching for your products or services.
What do we mean by this?
We are talking about having your website on the first page of a Google Search.
Did you know in a four week period, almost 17 million Australians over the age of 14 used Google in 2015? In that year alone Aussies spent 552 million hours on Google. That’s a lot of traffic!
With a proper SEO strategy in place, you will be guiding that flow of traffic directly to your business giving you fresh leads without lifting a finger!
People who use search are ‘searching’ with what’s known as ‘keywords’, we use keywords to target your market and help them find you on Google. We identify the keywords that represent your business, and boom! Google leads those searches to you. Your very own supply of traffic and leads!
Investing in organic SEO is more important now than ever before. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organisation’s branding efforts and online presence.
There are a lot of factors that contribute to the time it takes and the results you will get from SEO. One of the first and most important ones is where are you ranking currently? If you are on page 2 of Google then it will take less time to improve your rankings than if you were on page 50. All our clients receive a thorough report on the status quo of your rankings with Google so we know exactly where you are at!
The other big factor is competition. How competitive is your market? The more competitive obviously the harder it is and the more work is required to achieve higher rankings. Rest assured however, we will dive deep into your business and who your market is, exploring possible niche areas which can be taken advantage of.
Profitable niches are an inch wide and a mile deep - Mark Salmon